Responding to Julieanne Kost's request for feedback on new Lightroom

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I've seen the Julieanne's video entitled 'The All-New Lightroom CC: An Overview' describing the new offering and cloud-based solution.  I think up until around 3:37 in the video things were clear about what new value proposition was being offered.  To state my opinion, it's not what I need, not really what I want to use - but as  Julieanne mentions, not everything is equally needed by everyone.  She's right, and I'm not at all going to state that this isn't necessary or appropriate for Adobe's very diverse customer-base.  
But where i do need to exercise my feedback muscles is in the incredibly poor experience created by what essentially is a marketing flub on the likes of 'New Coke' - diluting an established brand to bolster the exposure of a new product.  In short, robbing the name of Lightroom in an attempt to provide instant credibility to the new Cloud tool is a major disappointment.  While this might give the new cloud tool the surge in visibility that Adobe felt was needed, what it also has done is alienated an established customer base, caused confusion and worry, and ultimately led to frustration amongst some of your loudest fans.  
Not only that, it appears that while the Instagram-like filters and sliders are useful - the artist formerly know as Lightroom CC ("will the real Lightroom please stand up?") already provided cloud  hosted file sharing and synchronization across any number of devices with a far more capable set of modifiers.  
Finally, the real strength of this young upstart appears to be file synchronization - aka., native cloud storage interface and file management.  But in reality, that's far more like Adobe Bridge than it was Lightroom (the real one; I just can't bring myself to waste my time in differentiating between the name of the product I want and the one you're trying to force me to adopt.)  Bridge natively manages files; bridge was built to interface across the product suite that adobe offers for not just photography but the vast array of media files.  In truth, I'd still begrudge you if you tried to force the Bridge moniker on a new tool instead of just giving it its own name, but at least it would demonstrate the actual value proposition of the tool.  

I'm disappointed in Adobe's marketing department.   I'm disappointed that something as simple as calling it Lightroom Cloud (LC) or perhaps upgrading the existing product to Lightroom Pro before bastardizing the name of the established product wasn't the chosen approach.  I'm resentful that I now have to corrupt the way I think about the products I pay to use: honestly, how many of you went around asking for a "New Coke" instead of just saying "can I have a Coke, please?"  These are the absolute basics of branding and loyalty - and adobe flubbed it; i just can't think of a different way to state it.  Is it the end of the world? - no; not it's not.  But is it causing confusion and frustration within the community of your most loyal fans? - you'd be a foolish company indeed to think it doesn't.  To me, as a Product Owner, I'd also want to see data.  How many launches of the new product are terminated or abandoned within the first minute as customers realize they've launched the wrong tool since it launched?  How many users are selecting authentic Lightroom CC versus impostor Lightroom CC since launch?  What is the trend from the data?  I doubt anyone would share that, and would echo earlier sentiment that it doesn't matter - even if it's the best product since Photoshop, it's still needs its own name.

Change the name.  Make it clear that the valuable tools we photographers rely on like Lightroom CC will continue to exist as independent products, and confirm to that same customer base that Adobe is continuing to evolve with new 'additional' tools that will be added to the suite with their own names that clearly define what they are and why they exist.
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Jason Troxel

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  • frustrated and alienated

Posted 3 months ago

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Gary Eason

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What he said.
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avpman

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Well written. You hit the nail on the head! Adobe have underestimated the intelligence of their LR (Classic) user base. It is going to blow back in their face.
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Jack Nilles

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Hear! Hear!!!! I have stopped recommending other than the Real Lightroom CC.
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keskasay

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Agreed!  Lightroom Cloud is a no brainer!
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Colin McDonald

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Agree totally.

What concerns me particularly is the confusion it causes in the support area.

Anyone searching now for help using "Lightroom CC" now is going to get a mix of answers some relating to the new product some to the old one. A complete own goal by whichever moron inside Adobe came up with this marketing concept.

Marketing courses use examples of disastrous marketing choices as part of their education. In a few years, this idiotic decision by Adobe will be up there at the top of the charts! 

I won't be using "New Coke" for a long time until it is a grown up product suitable for the marketplace. 
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Gary Eason

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Yes, it's a Classic fubar :)
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Peter Moloney

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Couldn't agree more!
I'm not a Lightroom user myself (I use Bridge>ACR>Photoshop) but I have recommended Lightroom to countless clients who want a basic editing package ideally as a one off purchase! Don't know what to say now!
Peter
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Butch_M

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Totally agree ... I don't necessarily have an issue with a 'cloudy' version of Lightroom ... but for a multi-national corporation whose annual revenues are in excess of $4B annually ... they can certainly afford a more knowledgeable and capable marketing staff. The team responsible for this aforementioned fiasco ... including the upper management and executives that supervised and approved the plan, really screwed the pooch on this latest endeavor ... unless of course, the goal was to further complicate the issue ... then of course they earned a gold star for their effort.

There still seems to be the belief by this company and it's employees that everything they offer is pure perfection and that every individual user has blind faith and will accept whatever they offer without question. They really need a dose of reality to set in and put just a bit more critical thought into what they produce and how they implement their products. At times they act like complete newbies instead of a company with over a quarter century of commercial software development.  
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Vagn-Ebbe Kier

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To me I feel very satisfied with the beginning of LightroomCC.

LightroomCC is NOT a substitute for LR Classic.

 Here in Copenhagen, Denmark we have a handful of Pro. Photographers who I have recomended the LRCC for upload of 20.000+ pictures, sorted in Raw and jpg. It took its very time depending lokal web speed. BUT first uploaded it glided like butter on their own/guest computer, pad and phone – so they are in fact very happy, and know the LRCC limits until now.

 I teached a LRCC lesson last week, and it was pure fun to log in with my AdobeID and in a few seconds see my 1044 pictures pop-up nicely on the educational computer.

 Of course the a LOT of things which only function in LR Classic, but if you start up slowly sticking your nose to what LRCC can, surely there will be supporting updates.

 I easily make my selected images in LR Classic via Syncing til LRCC

 A. Import all your photos to an Adobe HD in the "Sky"

B. Can access your photos from any computer via: lightroom.adobe.com

C. You can access your pictures from any phone / tablet with LR App.

D. You can shoot directly with your phone / tablet with LR App. also as raw

E. Have fewer tools than LR Classic. (Updating)

F. Can not Work "Tethered". (Can by LightroomClassic, or via Camera App i tablet/phone)

G. Runs well with Lightroom Classic

 You can view your fullscreen images from any of your devices, zoom in to 100%, image processing, modify, crop and deliver photos from all your platforms. (Computer, Tablet, Phone).

 You work with improved "Smart Previews" and first download the correct image file along the way so you do not notice your big RAW file.

 You have a nice Folder, Keyword and search heraki.

 You can upload Video, Raw, TIF, PNG and Jpg.

 Only disturbing is the ”Folder”, ”Album” names in LRCC and the ”Collection Set” and ”Collection” in LRClassic.

 Last thing to say. I am not paid to be that positive. I have worked with Photoshop and Lightroom and educated since the very start.

 

 

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Gary Eason

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Kier,  I am glad you are happy with Lightroom CLOUD. I don't go to different places, I work in my office, so I don't need Lightroom renaming. 
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Jason Troxel

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Davs Vagn-Ebbe!  hvordan gar de det?  

Actually it's been over 25 years since I lived in Danmark for a year as an exchange student (Give/Torring, on Jutland), so my once fluent Danish is now only a smattering of phrases and, of course, knowing how to ask for ol (beer.)

There's nothing you said that I disagree with.  I'm not at all upset that there's a new tool, and I do agree that some people will find it valuable.  To clarify, I'm upset that they named it something that already existed.  What if someone had come along and decided that Greenland would now be called Danmark, and that Danmark will be called Danmark Classic.  

Also, I would point out that every feature you mentioned - already exited in Lightroom.  I can log... correction, I am currently logged into my lightroom account - the original one, not Greenland.  I can sort by folders, do non-destructive manipulation in my browser, or on my phone app, or a tablet... it's all synchronized and maintained in "the cloud".  

But even here i'm conflating my own argument.  I don't need to share an opinion on how I will use the new tool - I'm not nearly an important enough photographer for anyone to care.  But I do want to be a voice of dissent that clearly states - stealing the name of an existing tool is bad business, causes much confusion, and instills an unnecessary fear in those who use and love a product that has been on the market for, as Julieanne says, 10 year.  

That's the part I'm asking to be fixed.  Keep the tool; add it to the Adobe Dragon's pile of treasure.  Just give it it's own name.

Vi sis,
Jason
(Edited)
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Vagn-Ebbe Kier

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Davs Jason :-) Yes it was/is bit confusing with the two nearly identical names unless Adobe REALLY want LRCC in the near future (depending on server speed) to fully replace LRClassic.
Ha det godt.
Vagn-Ebbe
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Just Shot Me

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I agree on the marketing points but what Adobe is trying to do, IMHO, is get into the User Base that only takes pictures with their Phones and or Pads and that also own a computer of some type and like to have all their images available on all their devices without having to Copy them from one to another and or run out of disk space on any of them.
This is a LARGE user base that Adobe software hasn't cracked yet and could mean Million or even Billions in new revenue.
What that will mean to us the end users of the more traditional Adobe program I don't know.
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Colin McDonald

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I agree on the marketing points but what Adobe is trying to do, IMHO, is get into the User Base that only takes pictures with their Phones and or Pads
I agree with you entirely, and its not only a sensible policy but a perfectly reasonable one too!

But they confused the issue by their marketing. The chances are that many of these users will never have heard of Lightroom either V4, V5, V6, CC or Classic. So what is the benefit of calling the new product Lightroom CC? They could have called it "Chicken Photos" and it would have made little difference to much of that target market.
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Jason Troxel

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Yup.  Everything you said is true.  Not a thing to argue here. In fact, my good friend 'Just Shot Me' was telling me, that 'Just Shot Me Classic' makes a very good point.  
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Just Shot Me

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Yes Colin. In fact I would of preferred it if Adobe had Named it Chicken Photo. Ha Ha.
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Butch_M

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No doubt that Adobe is seeking to expand their base. We should all be shocked if they were not pursuing that end. However ... the issue is how they muddied the waters with their traditional users that provided the revenue for a decade or more by confusing the issue with their poorly planned marketing scheme.

Considering that Apple and Google already offer cross-device access, capable processing  and easy distribution of still images ... for free ... it's going to take more than bastardizing the Lightroom nomenclature to convince the masses to pony up a monthly stipend for life to accomplish a simple task they can already do for gratis.
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robert quiet photographer

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User of LR since the first release, Lightroom without number! Not sure how many years ago! No interested in the cloud but I understand others can be of course.
I fully agree about the confusion and frustration caused by Adobe marketing in this case. At least I find this worrying. Depressing. First time I have doubt with Adobe...
robert