Problem understanding the word "cloud" in Adobe products

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  • Updated 5 years ago
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Since there is nearly no easy way to communicate this to your company, I am trying to get a message to you all. You have a serious PR problem with the use and weak explanation of CLOUD. Here is an example: Read and learn.
I have used your products in the past but when I encountered CLOUD, I figured it just might be another Windows 8 disaster. So, I have been avoiding your products. I have to work in remote areas at times with no access to the internet for long periods of time. Something requiring an umbilical cord like the internet would not work.
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Thomas E Johnson

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Posted 5 years ago

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Rob Cole

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Whilst I agree with the sentiment, you don't need internet access for most features of most programs - the cloud is only used for installation and syncing and stuff - not for main functionality..
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Without a doubt, Creative Cloud was one of the most troublesome uses of nomenclature combined with an epic marketing failure at the point of introduction.

If CC had been more accurately named ... and more thoughtfully explained at the onset and offered options that have since been added, Adobe could have avoided so much of the controversy, negative speculation and discontent generated at the introduction. Resulting in a much higher level of acceptance of the new license model.

While CC does indeed utilize some storage and functionality that is truly cloud based, the vast majority of the offering is not.

Too bad a world-wide corporation and market leader that counts their earnings in the $4B annually, seems to consider effective marketing as an afterthought and less important than other priorities.