The adobe "cloud" does not sync photos from the mac to the iPad for offline viewing. Unlike Apples cloud, where all my cloud content is available on each device offline, I do not get that with Adobe Cloud. Not being able to view my cloud content offline and calling it the cloud, is like visiting facebook to view my photos on 3 different wifi connected devices and calling that a cloud syncing service. The cloud should be downloading and uploading content to each of my devices seamlessly. And when I don't have an internet connection, which is quite often, I should be able to have access to the last content I synced. And finally, users are paying for this service. When we decide to share a photo from lightroom, a follow up text advertisement about lightroom should not be sent.