I have been a user for about 20 years and have upgraded my license many times. Just got off the phone with a sales rep (after being on hold for about 20 minutes). Wanted to transfer my current CS5 license from my old PC to my new Mac and possibly upgrade. I was advised that I would have to purchase a CC plan, pay monthly premiums and that I could not transfer my current CS5 license. Is this REALLY the case? If the answer is yes, someone is making some very bad business decisions and your company (IMHO) is in big trouble. Basic Business 101- If you loose your long time loyal customers, your business fails. Who the heck is running this company.