Lightroom: Money off for an upgrade

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  • Idea
  • Updated 7 years ago
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  • (Edited)
I am already a user of Lightroom and have just been sent a promotion for a full version of Lightroom 3 offering me a saving of £80.00 - what I abject too, is that Adobe when sending me this offer out, don't consider that some people may only want an offer to upgrade, with the same proportion of money off to an equivalent to the full version.

That to me would give me more of an assentive to buy an upgrade than money off a full version which I do not need or require.

Come on Adobe sales, pull your finger out, give us with Apple Macs a reason to stay with Adobe Lightroom and not just simply buy Aperture from the App Store in Snow Leopard!
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NoBody

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  • frustrated

Posted 7 years ago

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Lloyd Roseblade

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You know the upgrade price from an older version of Lightroom to LR3 is already a discounted price? In the UK the price is £78, not sure of the US price but the fact remains that Adobe have already applied the 'special offer' price to existing owners of LR by making the upgrade price as low as it is.
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NoBody

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Adobe is a very big international company - you don't think they can afford to give their customers a better deal?
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Lee Jay

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Adobe doesn't sell $1300 laptops for $3000. That's what enables Apple to give their software away - they don't need to make any money on it. Adobe is a software company. They do need to make money on their software or they cease to exist.
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NoBody

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I wasn't talked into anything Lee, I've been using Apple Mac's for 20 years or so. I would feel cheated if I had to use a P.C.
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Lee Jay

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So, you don't mind spending an extra thousand pounds on a computer but you do mind an extra 50 pounds on software. Interesting.
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NoBody

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Lee, I don't know where you are getting your figures from for the prices of Apple Macs, but I think you are a little out of date. Apple have just announced a new MacBook Air's that range between $999 & $1,600 it's one of the lightest laptops on the planet (just right for a location photo-shoot) and their Mac Mini at between $599.00 and $999.00 and they will run Adobe's Lightroom 3 without any problem. I myself bought my last Intel Mac laptop for £530 - $864 and my iMac for £999 - $1,199 and my G5 iMac is still running Adobe's Lightroom on a daily bases.

Adobe's fiscal year revenue for 2010 was $3.800 billion, are you telling me, if Adobe has a limited time reduction in one of it products i.e. Lightroom as I have been offered, with the full version at a 40% reduction until 07 August 2011, that the company will go under?

All I am asking, is if Adobe values my custom with this full version of Lightroom for a limited period then why can the not do the equivalent offer on an upgrade?
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Steve Sprengel, Champion

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Discount pricing of a full-price product is to expand the customer base with new customers who may continue to pay the upgrade price in the future. In this way, the full-price discount can be looked at a marketing expense.

A discounted upgrade price makes much less sense because many people who were going to upgrade have already done so long ago and those who haven't may have just abandoned Lightroom altogether and others who will just skip a version of LR (go from LR2 to LR4) to save money.

Discount pricing is never to "be nice" to people, it is to make more money for the company.