Wouldn't it be nice to have Lightroom and Rush in one subscription? See, you already have 1TB cloud with Lightroom, user interface is very similar and straight forward, both have fresh and fast UI, both works on the phone the same way as on the PC. It would be nice substitution for Adobe Photoshop and Elements product line. Elements, being updated every year, looks like a years old dead corpse being revived periodically. LR and Rush would make a thick line with a modern product.