I reject the CC model. There is another way never discussed: "rent to own".

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  • Updated 5 years ago
I have read the Adobe's arguments for the CC model and I understand them, but they are not persuasive, because there is, I believe, another way to implement the CC idea that would work for everyone.

Essentially we are asked to accept a "rental" model. Why not a "rent to own" model?

Some provision must be made for keeping the software that was paid for in perpetuity. It does not seem so difficult--take the mobile phone model: a contract is made for a certain amount of time, after which the hardware is paid for. If one ends the service before the contract is up, the remaining balance must be paid. For software it is even easier, since there is no physical object involved.

Adobe could set a price on the current application(s), and if a subscriber decides to end the subscription before the software is "paid for", based on that valuation, s/he would have the option of paying off the balance and keeping the software in its state at the time of the end of the subscription. If they elected not to do this, THEN they would lose access. What is so difficult about that? Adobe could set a base price, and an upgrade premium for each new feature that is added.

For instance, say that the base application of Photoshop at the time of subscription is $700, and the subscriber is paying $20 a month to "rent" it. S/he subscribes for three years, paying $720. At the same time Adobe adds features, which they count as having an upgrade value of $200. So the software on this person's computer is worth $900, and they have paid $720. They decide to end their subscription. Why not offer them the option of paying the additional $180 and keeping the software?

If Adobe were kind, which does not seem to be the case, they could even implement another feature if a former subscriber decided to resubscribe: Adobe could check the state of their "permanent license" and credit the former money paid in the new subscription. So let's say that someone has unsubscribed for a year and now wants to resubscribe to keep the software current--somewhat analogous to a traditional upgrade.

Instead of the clock being reset, they would "owe to own" only on any new features that have been added since they unsubscribed. If Adobe wants to keep an analogue of the "upgrade only previous version", then a resubscription premium could be charged, that growing with the amount of time the user has been off the cloud.

This would certainly not be too difficult to implement, but clearly Adobe wants to keep users chained to a subscription model solely in their own financial interest.. Shame on them. I will stick with CS as long as I can and then find another solution, even if it is not as good as Photoshop.
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Toby Marshall

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Posted 5 years ago

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