This is a funny thing to get upset about but.... For at least 10 years I have not been able to adequately self-identify when registering Adobe products. I create wireframes. That means practicing user centered design. I am not a visual designer and not always designing websites. At my company we call this role User Experience Architect. It seems odd that one of the few companies in the world that should 'get' this role, Adobe, has never offered a role in its list of over 50 choices that reflects a role even close to the one I describe above. Get a glue! Create better personas for yourselves. Did you know that every member of the following two organizations: www.IXDA.org and www.upassoc.org has the same problem that I do with this? 10 years ago, it was not really acceptable to have this blind spot, but at this point its ridiculous. Please fix this and get a better understanding of your customers.