Getting Photoshop metadata to propagate to social media

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  • Updated 5 years ago
I operate an online publication, and have been embracing social media as a way to generate page views and new readers.

I'm heavily reliant on Photoshop to prep my images for online publication (whether original or re-use). I am scrupulous about filling in the data fields -- title, author description.

I am wondering whether there is any way to have at least the Description field populate automatically to the "description" or "caption" fields in social media when the same images from my library are re-posted to Facebook, Pinterest, Flickr, etc...

It takes a LOT of time to fill this stuff out the first time. It's a killer to have to either retype it or copy-paste!

Facebook HAD been grabbing one of the fields and populating its own descriptor box, but stopped. Pinterest seems to do so sometimes. Flickr was a complete flatline!

There does not seem to be much information readily available on this subject in help forums. I did find this:

(It seems Photoshop data is encoded as a combination IPTC and XMP)

Is there any way I can facilitate having this stuff automatically repopulate? Or does it have to be built-into the social media site itself? (Maybe there is a plug-in?)

My website is built on WordPress and is at

I am currently using Photoshop CS4.

Thanks for any input anyone can provide.
Photo of Paula Parisi

Paula Parisi

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Posted 5 years ago

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Photo of Chris Cox

Chris Cox

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You can choose to embed the metadata when saving the file - but there is no guarantee that the metadata will remain on the website (all of the sites you mention recompress your images).

As for automatic population - that can be done with an action or script, or through Camera RAW (if you are shooting raw photos).