Canon Adopts HEIF in EOS 1D Mark III

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Canon has just annouced use of HEIF in ther upcoming EOS 1D Mark III flagship camera.  With such a big player in the game adopting this format, I think it is time adobe get on board and add the ability to export photos using HEIF.
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Michael Karchner

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Posted 9 months ago

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Johan Elzenga, Champion

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It's the EOS-1D X Mark III. The EOS-1D Mark III is a very old camera. Lightroom (cloud) does not offer much choice yet, but in what situation would you prefer to export in HEIC instead of one of the other options that Lightroom Classic offers?
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Michael Karchner

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You are correct, the EOS 1D X Mark III.  Sorry! Currently my work flow is save the RAW locally.  Then, export a JPG to our servers for people across our company to access.  I would like to start exporting as HEIF to increase quality and maintain similar size or maintain same quality in smaller sizes.  Also, when I shoot fast sequences of buildings collapsing during demolition, I shoot in JPG.  Ideally I would like to shoot RAW but in RAW the buffer fills up on my 6D and prevents continuous shooting.  In the future I would like to shoot HEIF in that situation as opposed to JPG to achieve higher quality.  This last instance is me looking to the future when my next Canon EOS camera has HEIF.
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Edmund Gall

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I think Michael meant the Canon EOS-1D X Mark III, which Canon just announced it was developing. There is no release date yet (and, yes, they're aiming for it to produce 10-bit HEIF): https://eos-magazine-news.blogspot.com/2019/10/canon-development-announcement-eos-1dx-mark-iii.html


It being such a new format, I would expect there'd be no rush to support it (unless Canon's sales projections for the new camera among pro/prosumer suggests otherwise, along with Apple's iPhone 11+ consumer sales numbers)...

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Johan Elzenga, Champion

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Lightroom already supports HEIF as input format. The question is why supporting it as export format would be an advantage.
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Michael Karchner

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Put it this way, there is no disadvantage to supporting it either.
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Michael Karchner

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Edmund, being the 1D X Mark III is the flagship it will be the first to support HEIF, I would suspect that all new models after that will follow suit.  Im guessing the rumored EOS 6D Mark III will have it as well.  I already have my XS Max set to HEIF
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Johan Elzenga, Champion

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"In the future I would like to shoot HEIF in that situation as opposed to JPG to achieve higher quality."

That has nothing to do with exporting in HEIF, but only supporting HEIF as input format. Lightroom already does that.
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Johan Elzenga, Champion

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If you shoot in raw you cannot export in native format either. Input and export are two separate things. I'm not saying that Lightroom should not be able to export in HEIF, I'm only saying that the fact that Lightroom cannot do this right now does not stop you from shooting in HEIF if you buy the Canon EOS-1D X mk III.
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Johan Elzenga, Champion

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BTW, viewing from the specs of that camera, you could easily shoot that demolition sequence in raw without having to worry about the buffer... ;)
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Michael Karchner

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Johan,
99.9% of the time I'm shooting in RAW.  Then I make my edits in Lightroom and export to JPG.  Which I will continue until Lightroom gives us the ability to export to HEIF.  I would like to start exporting the RAW images as HEIF to preserve quality and reduce file size.  That is why I'm requesting support for it.  I only shoot in JPG when I am literally firing off 10000-20000 shots in an 30-60 min span which I do often to capture collapsing building we are wrecking.  I shoot JPG for the reason of the buffer can't handle continuous shooting of this magnitude in RAW.  But let say I had the EOS 1D X Mark III in hand now.  I would shoot those 10000-20000 in HEIF to preserve quality and size over JPG.  Then I process and edit in Lightroom.  Now I can't export in HEIF so I lose either quality to maintain the same size as original HEIF or Increase size to maintain HEIF original quality.  Do you see what I'm getting at?    
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Edmund Gall

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Makes sense to me, so gets my vote. Hopefully this goes a different path to JPEG2000 (which was supposed to be the better replacement for JPEG, but didn't gain traction)...
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Johan Elzenga, Champion

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Micheal, like I said, I am not voting against Lightroom having the option to export in HEIF. All I was saying is that your initial explanation, namely that you would like to be able to shoot in HEIF with your next Canon camera (your current camera can’t do that anyway) was flawed. If your camera supports HEIF, then you can do that right now.
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David Converse

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Chickens and eggs. The format will catch on much faster if it has full support from leading digital imaging software.