Adobe Pricing is Growing Out-of-reach for the majority of indivudual users

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Adobe Pricing has grown out-of-reach for many users.  Even the Acrobat Reader has turned to a rather expensive subscription that, if you pay $179 for the year, may be too pricey for grad students already burdened by debt.  Mr Shantanu Narayen, CEO of Adobe, is pleased with the billions of dollars generated by the pricing and product lines, but to be fair, Adobe is nearing status of a utility, like the internet has become, and this increased profitability has put their product out of reach for the majority of people.  Making a readable version of .pdf's has got to be a requirement of a company that has such prominence and widespread use.
  When each student account costs ~$35 to ~$80 a month, this raises the cost of getting educated for many who are struggling financially.  Universities receive and manage investment funds which create huge windfalls of extra cash, and yet will pass costs on to students as fees to recover the cost of updating their licenses and software purchases.  When many students are required to use Adobe for course work, correspondence, applications and yet only have access to the software through the institution, that access expires when they graduate.  After that, they have to purchase their own licenses, unless the university offers an extended license for new graduates or alumni.
  Many who serve their country in Law Enforcement, First Responder, Military, Education, Public Health Providers, Libraries and yes, Janitorial services, need to have the ability to use Adobe products, but they cannot consider spending several hundred dollars up front, or even squeeze another monthly bill into their budget.  If even Adobe Acrobat Reader, which used to be a free, if passive application, will require a subscription, then fewer actual people will be able to read Adobe documents.
  At some point, the profitability will suffer, but will Adobe CEO Narayen see this?  Adobe must have a free reader that can be maintained, so every adult and child will be able to make use of Adobe products as used to be true when computers were new.  That is how you ensure future customers, by universal familiarity.  It is obvious now, as it was when Adobe was a start-up, that any emailed Adobe document must be readable for its intended audience, unless encrypted, especially when sent as an official email attachment to an individual.   
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Michael O'Hern

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Posted 3 months ago

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David Converse

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Welcome to capitalism.
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Todd Shaner, Champion

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"Adobe must have a free reader that can be maintained, so every adult and child will be able to make use of Adobe products as used to be true when computers were new. "

Acrobat DC Reader is still free here in the US and Worldwide as far as I know.

https://acrobat.adobe.com/uk/en/acrobat/pdf-reader.html