Photoshop: Adding Value to Creative Cloud

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  • Updated 7 years ago
  • (Edited)
I have a value-add idea for the creative cloud (both the Photoshop-only version and the whole shebang) to try to allay some of the concerns surrounding the subscription-only service. I propose awarding subscribers with "cloud credits" - 1 for every dollar they spend on their subscription. Cloud credits would be exchangeable for:
1. Microtransaction items (like ACR/LR presents, fancy 3D models, fonts, etc.);
2. Discounts off of your next year of the service; or even
3. The ability to convert your credits into a perpetual license of the current version of the software. This last one is obviously a big deal, but it answers a lot of the complaints surrounding Creative Cloud. As a hypothetical: User A subscribes to Photoshop CC for 24 months, netting him 480 cloud credits. If he decides to cancel the service at that point, he could convert the 480 credits into a perpetual license for whatever the current version of Photoshop CC is at that point - all Adobe would need to do is give him a standalone installer and a custom license key and he'd be set. If he cancelled after 36 months then he'd have 720 credits - 480 for purchasing a perpetual license and another 240 for buying microtransaction items or even just saving for the next time he decides to subscribe.

Similarly, for full users of the Creative Cloud (such as User B), I'd suggest a 4-year buyout time to get a perpetual license, or 2,400 credits. And if User B decided to cancel after 3 years (with only 1,800 credits saved up) she should be able to use those credits to buy perpetual licenses for 480 credits each (for big apps like Photoshop) and some smaller amount of credits for the smaller licenses like Lightroom and inCopy.

The point of this already-too-long idea is that it lets Adobe have their constant revenue stream and simplified product cycles while retaining long term value for their customer base even if they need to cancel the service.
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Jonathan Perry

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Posted 7 years ago

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Rob Cole

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Personally, I would prefer if Adobe just creates more tiers instead of the 1-app <-> all-apps extremes.

Summary: Add flexibility, drop the price a little, and forget the credits (would be my preference), and put all Adobe apps in the pot, not just the CS apps.