Lightroom: Simplify and clarify the branding
I really love the new Adobe Photoshop Lightroom CC (1.2). I am an photography enthusiast and have always wanted Lightroom; but could never justify to myself (or my wife) the investment. This offering makes all the sense in the world to me and I am now a happy Lightroom user.
The branding, however, is a real challenge.
The Adobe website does not make it easy to decide which product is appropriate for me. It took me several days of visiting the Adobe site and googling for help on other forums before I understood what products were being offered and how they were different. Even then, the actual buying process still confused me.
The product names are not sufficiently descriptive and differentiated. Search engines do not seem to know the difference between the cloud-based and "classic" products. Searching for an answer, I am usually routed to information on Lightroom Classic CC, when I want the cloud based product. I have tried including the full name of the product and version number; but this almost never changes the results.
We have all heard the story of Steve Jobs returning to Apple and reviewing the dozens of Mac products being offered. He went to a board and drew a four-square box: Desktop / Laptop (rows) and Consumer / Pro (columns). Four basic product. Adobe should really give some thought to bringing this type of clarity to these overlapping product lines.