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Adobe Photoshop Family

8 Messages

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346 Points

Wed, Oct 18, 2017 9:18 PM

Why call it 'Classic' ?

Why confuse things by calling what used to be Lightroom CC 'Classic' and calling the new version by the 'old' name? Why not Lightroom Mobile & Lightroom or Lightroom Pro. Calling it 'Classic' suggests it's an old version you no longer want to support.

Can't say I have much interest if any in the 'new' Lightroom CC and I'm not sure who it's really aimed at other than mobile phone snappers who are unlikely to need such sophistication or want to pay for it?

Responses

Adobe Administrator

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576 Messages

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11.6K Points

3 years ago

Julieanne Kost says it better than I ever could. Give this video a look and it may help explain things:

https://www.youtube.com/watch?v=eDhzGtwNCGg&feature=youtu.be

Cheers!

8 Messages

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346 Points

3 years ago

Thanks Rick, I've already seen the video. Call me a cynic but I'm still not convinced that Adobe will support LR 'Classic' for the long term...

Employee

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1.7K Messages

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32.4K Points

3 years ago

41 Messages

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948 Points

3 years ago

+1 from me on the use of Classic - it smacks of end of life, TBH. If they are trying to differentiate the two products, why not make it Lightroom Pro or Lightroom Desktop for the old LR CC, and something zingy for the new version. 

I've had a look at the new CC and I will use it on my day job PC with shared collections from my main machines. There is no need to use the web for my work in this way. I'm double backed up (2 x Drobo plus online via OpenDrive) so I won't be using Adobe's service. 

I think it would be very useful, very comforting, to get a statement from Adobe about their long term plans for Lightroom. 

If "Classic" is just an expectation setting exercise as they move everything to be web focused, I won't be happy.

Employee

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1.7K Messages

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32.4K Points

3 years ago

It is not about EOL. It is about serving the needs of all customer segments https://feedback.photoshop.com/photoshop_family/topics/why-two-ligtrooms-adobe .

Principal Scientist, Adobe Lightroom

Champion

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5K Messages

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91.7K Points

"It is not about [end-of-life]".  

That may well be Adobe's intention, but it's becoming clear that many people (myself included) think that the name "Classic" connotes end-of-life, reduced priorities, etc.  If indeed many customers and potential customers perceive that connotation, changing that perception is an uphill marketing battle that most marketers would simply have avoided in the first place by choosing some other naming.   It's unfortunate that this new name was introduced on the same day that perpetual licenses were ended -- not a great way to build trust with the existing users who are most likely to continue using Classic.  (I'm a longtime user of CC and very satisfied with the subscription model.)

139 Messages

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2.9K Points

Absolutely spot on

158 Messages

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2.5K Points

3 years ago

why Not Lightroom (desktop) and Lightroom CC or Cloud?

41 Messages

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948 Points

3 years ago

It may not be about end of life but the naming is clumsy at best. Classic does denote "something old, venerated but old". To give the Desktop product this name whilst at the same time introducing something with the old products name indicates a REPLACEMENT not an ADDITIONAL product. 

I think the Adobe marketing team need to get their skates on here.

12 Messages

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390 Points

Reminds me of Classic Coke and New Coke and we all know how that turned out.

Champion

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3K Messages

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55.5K Points

Actually quite good. Classic is the one that survived...

Johan W. Elzenga,

http://www.johanfoto.com

12 Messages

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390 Points

My point exactly.

41 Messages

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948 Points

Yes, New Coke vs Classic Coke but in the end, they dropped Classic and went back to Coke!
It's all in the name. Lightroom Professional is MUCH better.

Champion

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3K Messages

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55.5K Points

3 years ago

It's incredible what a difference just one word can make. There are lots of negative comments here and in other forums, and all of those comments were totally predictable. If Lightroom Classic would have been called Lightroom Professional, most of these comments would have been positive...

Johan W. Elzenga,

http://www.johanfoto.com

Champion

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5K Messages

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91.7K Points

"It's incredible what a difference just one word can make."  

Fully agree. That's why marketers sweat over naming. I think many LR users intuitively assume Adobe, as a big company with a presumably competent marketing department, would have sweated over the choice of "Classic", and they conclude that its obvious (to them) connotations of end-of-life must reflect Adobe's internal thinking over the long-term direction of LR.  

Heinlein's razor may apply here: "Never attribute to malice that which can be adequately explained by stupidity, but don't rule out malice."

Champion

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1.6K Messages

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27.9K Points

Competent and Marketers: Two words which should never be used together.

41 Messages

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948 Points

3 years ago

^^ I agree completely - I think Lightroom Professional is a FAR better name. Even when abbreviated -  LR Pro, LRP - it trips off the tongue far more easily!

"Adobe Photoshop Lightroom Classic CC" <- Nope...

2 Messages

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74 Points

I agree - Lightroom Professional would give me a sense of permanence. Classic says “old”, “traditional “ and on its way out.

2K Messages

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35K Points

3 years ago

> would have sweated over the choice of "Classic", and they conclude that its obvious (to them) connotations of end-of-life must reflect Adobe's internal thinking over the long-term direction of LR. >

Can't say I like the naming, either, since it seems obvious to me that keeping Lightroom CC and adding in Lightroom Cloud, or some such, would work to avoid a lot of confusion.

But for all everyone says Classic means "end of life," I can think of how it's a very positive term. We often say "it's a classic," meaning "it's a keeper it's so good, and has survived the test of time and fads, and kept its relevance to us." Think of fashion, old cars shown at Concourses, Roman architecture, books, and on and on. The new is not always desirable, or even functional,  just because it's on the bleeding edge.

So I suspect that like many who name things (a job I'd never want), they found the meaning they wanted and went with it, instead of their research turning up the fact that a lot of people would evidently see something new as a "replacement" and fear or hate the word "classic" to apply to the older model.

946 Messages

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13.8K Points

3 years ago

Shear stupidity.

Imagine if Toyota renamed the 2018 Camry to "Corolla" and named their new small pickup "Camry". Think that would cause any confusion?

34 Messages

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540 Points

3 years ago

The Lr CC is renamed to Lr Classic, the kind-of-new cloud is named Lr CC :-)

Why not just name the new Lr Cloud?

The Classic name sounds like:
Classic = nice name for Old = Close to end of life for this prduct.

The rationale must be:
Within a year or so everybody is using phones only, Nikon, Canon will stop selling cameras :-)

Champion

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5.8K Messages

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102.2K Points

Lr Cloud would suggest it will always stay entirely cloudy... perhaps there are plans to allow non-cloud use in future too?

Champion

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1.6K Messages

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27.9K Points

Victoria, all that does is reinforce the idea that Adobe will be eol'ing "Classic" LR.

I'm not yet sold on the idea that they will, but this whole name-change is pure marketing stupidity. You don't change the name of an app which people have been using for a decade to align with a stripped down version of itself and not expect people to be confused and upset.

Champion

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5.8K Messages

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102.2K Points

Yes, maybe some years the line. We can't see the future, but I wrote up my thoughts here: Is Lightroom Classic end-of-life?

946 Messages

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13.8K Points

Victoria - you've nailed my thoughts well.

LR Classic will be kept going for a while, but it's always been buggy, fragile and slow.  So they started over with a cloud version and stole LR's name for it.  Once it reaches approximate feature parity with "Classic", and can also do local storage instead of the cloud, they'll just kill off the old, slow, buggy code and everyone will be happy to have a fast, modern version that works better.

Champion

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5K Messages

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91.7K Points

"Once it reaches approximate feature parity ... they'll just kill off the old, slow, buggy code"

...and replace it with the new, slow, buggy code. :->

Champion

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5K Messages

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91.7K Points

3 years ago

"Classic" has a wide range of meaning, and it often means traditional, elegant, revered, etc. But in the context of software and the Web, it is very often used to connote end-of-life, superseded by a newer product, outdated, old fashioned, no longer available, legacy technology, supported but no more improvements, hard to use, not the preferred product, etc. -- as just a little time spent with Google reveals.  Why would marketers choose a name fraught with such connotations?  

Examples:

Adobe Acrobat Classic
https://en.wikipedia.org/wiki/Adobe_Acrobat  
"Updates for the Classic track are released quarterly, and do not include new features..."

Google Classic Maps
https://techforluddites.com/classy-gmap-update/
"Last year when Google killed off their Classic Maps program and replaced it with a much less user-friendly option missing a bunch of key features..."

https://www.searchenginejournal.com/google-to-shut-down-classic-google-maps-will-introduce-new-lite-...
"Google to Shut Down Classic Google Maps, Will Introduce New Lite Version"

Google Classic Sites
https://www.lifewire.com/brief-guide-google-web-hosting-3473732
"Google launched Google Sites in 2008 to serve as a free web hosting solution for Google users, similar to Wordpress.com, Blogger and other free blogging platforms. The company received criticism regarding the difficulty of working with the original Sites interface and as a result, in late 2016, Google's overhauled Google Sites went live with a redesign. The web pages created under the original Sites design are designated as Classic Google Sites, while the sites created under the redesigned Google Sites are identified as New Google Sites.
 
"Both are fully functional, with Google promising to support Classic Google Sites web pages at least through 2018."

"The new redesigned interface promises to be much easier to work with. Although you can still work with the Classic site for a couple of years, and Google is promising a migration option for moving from Classic to New, if you are planning a new website with Google, it makes sense to use the redesigned New Google Sites."

Microsoft Classic ASP
https://classicasp.site/classic-asp-support/do-you-need-support-for-your-older-legacy-software-and-w...
"Legacy website support such as Classic ASP, Umbraco 4 and 6..."

Classic Mac OS
https://en.wikipedia.org/wiki/Classic_Mac_OS
"The 'Classic' Mac OS[4] is a graphical user interface-based operating system developed by Apple Inc. for its Macintosh family of personal computers from 1984 until 2001"

Desktop App Converter
https://thenextweb.com/apps/2016/04/08/microsofts-releases-tool-converting-legacy-software-modern-wi...
At Build 2016, Microsoft announced the Desktop App Converter, a tool that would allow developers to convert classic Windows programs into modern Universal Windows Platform(UWP) apps. ... While the tool won’t magically make legacy apps look like modern ones...

Novagem Solutions
http://www.novagemsolutions.com/en-us/services/moveyourclassicdesktopoperationonweb.aspx
We move your classic desktop application on Web. Novagem Solutions allows companies to revalue their investments ... even if these are based on legacy desktop platform.

Windows Mobile 6
https://en.wikipedia.org/wiki/Windows_Mobile
"It comes in three different versions: 'Windows Mobile 6 Standard'for Smartphones (phones without touchscreens), 'Windows Mobile 6 Professional' for Pocket PCs with phone functionality, and 'Windows Mobile 6 Classic' for Pocket PCs without cellular radios"

Basecamp
https://basecamp.com/help/2/guides/account/switch-classic
"When you're ready, it's easy for you to move your Classic projects into the new and improved version of Basecamp."

BlueNote Communicator Classic
http://www.bluenotesoftware.com/news/lights/
"Classic has all of its class; it is just not the 'flagship' product any more."

Dynix Classic
https://librarytechnology.org/repository/item.pl?id=12736
"...it came to be accepted as a strong alternative for public libraries that were moving away from their aging Dynix Classic systems."

Loch Ness Productions
https://www.lochnessproductions.com/legacy.html
"Legacy / Classic: Loch Ness Productions got its start in the traditional (now "classic") planetarium medium. ... But, the bits and bytes of computer technology eventually rendered the old slide projector and film equipment passé."

Prezi Classic
https://prezi.com/support/article/steps/prezi-classic/
Times change, and so does technology. That’s why Prezi is now Prezi Classic to make room for our newest software, Prezi Next. We’ve streamlined the best elements of Prezi Classic and added a host of new capabilities so you can create next-level presentations that visually pop and captivate your audience. While you can still use the same version of Prezi that revolutionized the way the world does presentations, we would like to introduce the next big thing in presenting.

Infosphere Classic Federation Server
http://www.lookupmainframesoftware.com/soft_detail/dispsoft/1764
"Categories: Legacy Application/Data Access + Databases...Access mainframe databases"

Salesforce Classic
https://automationchampion.com/2017/09/13/migrating-from-salesforce-classic-to-lightning-experience/
"The Lightning interface provides a more natural user experience than the familiar Salesforce Classic. ... Indeed, with every release, Lightning Experience is getting better and better."

Paypal Classic Site
https://www.google.com/search?biw=1280&bih=1265&q=paypal+classic+site+&oq=paypal+classic...
Anyone who has used Paypal for accepting business payments has experienced the horror of watching Paypal remove useful functionality...

529 Messages

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10.5K Points

3 years ago

I help teach a local Lr user group and last night we had our first meeting since the new product announcements.  In all the time I've been helping, I've never seen the group more confused about basic product names, terminology & licensing/subscriptions.  The entire meeting was spent tripping over ourselves about which "Lightroom" we were using/talking about.  It bordered on comical.

Hopefully it will iron itself out with time, but the branding is confusing and certainly leaves something to be desired.  It's hard to image the folks at Adobe couldn't see this coming and find a better way to convey their message/vision for the products.  Of course, if the intention is to eventually kill off "Classic", giving away the Lr CC name to the shiny new product actually makes some sense...

799 Messages

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11.5K Points

3 years ago

Lightroom Desktop!